Comments on: The costs of not using AVS (Address Verification System)! http://www.merchantaccountblog.com/archives/84 Merchant Accounts, Ecommerce, Processing Equipment Sun, 12 Oct 2008 23:07:22 +0000 http://wordpress.org/?v=2.6 By: jestep http://www.merchantaccountblog.com/archives/84#comment-15 jestep Fri, 17 Mar 2006 19:26:59 +0000 http://www.merchantaccountblog.com/?p=84#comment-15 AVS definitely is prone to error. I think that the particular gateway has a lot to do with how error prone it is. Authorize.net seems to have errors frequently compared to other gateways. Network Merchants which is a similar gateway seems to be quite a bit more reliable as far as AVS goes. I'm not sure about Verisign or Linkpoint, as I just don't have enough experience with them. Also, most payment gateways allow you to accept transaction if there is an AVS error. This way if there is some technical malfunction, the transaction can process and your customer wont need to come to you with the your site sucks line. AVS definitely is prone to error. I think that the particular gateway has a lot to do with how error prone it is. Authorize.net seems to have errors frequently compared to other gateways. Network Merchants which is a similar gateway seems to be quite a bit more reliable as far as AVS goes.

I’m not sure about Verisign or Linkpoint, as I just don’t have enough experience with them.

Also, most payment gateways allow you to accept transaction if there is an AVS error. This way if there is some technical malfunction, the transaction can process and your customer wont need to come to you with the your site sucks line.

]]> By: erikheerlein http://www.merchantaccountblog.com/archives/84#comment-14 erikheerlein Fri, 17 Mar 2006 19:15:06 +0000 http://www.merchantaccountblog.com/?p=84#comment-14 But AVS is very error prone in my experience. And the 5 cents charge is made for each attempt so if you reject a transaction based on AVS and alert the customer (I'm talking online here) and they try a couple more times, you will be charged each time. And then the customer will call and complain that your site sucks or just leave the site and you are charged maybe $0.20 and no sale was made. But AVS is very error prone in my experience. And the 5 cents charge is made for each attempt so if you reject a transaction based on AVS and alert the customer (I’m talking online here) and they try a couple more times, you will be charged each time. And then the customer will call and complain that your site sucks or just leave the site and you are charged maybe $0.20 and no sale was made.

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